SEA SPECTACULAR. Oregon Coast Aquarium is host to the most natural entertainment on earth. Celebrating the various characters and creatures, we launched an outdoor, print, and transit brand campaign offering the thrill of seeing stuff you can't normally see, up close.
PART HISTORY. PART MYSTERY. Print, Outdoor, and Social Media were used to promote the "Secret of Shipwrecks" exhibit at the Oregon Coast Aquarium. New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal.