Rockford Bike Shop was a fun rebrand identity project for a family-owned bike shop in Rockford, Michigan.
Rockford is blessed with its close proximity to bike paths and mountain bike trails, as well as gravel and road rides that take you deep into the beautiful rural countryside and back (almost car-free). As a result, it has a tight-knit cycling culture, and the owners of Rockford Bike Shop are at the heart of it.
Under previous ownership, it was a time for a rebrand and with overwhelming community support, and generous financial backers, the bike shop was rebranded under a new name, and new identity.