Since 1884, 6 Ranch established a family-owned cattle ranch in the heart of Wallowa County, Oregon. Rich soil, diverse wildlife, and winding waterways make for an ideal spot for five (now going on six) generations of family who’ve worked the ranch since.
Today, Corriente cattle, quarter horses, cow dogs, bees, and lush gardens all call this place home, too. Here, western tradition works alongside ecosystem restoration. And all the healthy food they produce is all the better because of it.
All 6 Ranch beef comes from Corriente cattle. A special breed known for being especially hardy and naturally lean. These cows make for ranching that’s true to the land, and beef that’s 100% grass-fed goodness at its best.
A brand identity system, website, along with swag and cross-promotional deliverables with local restaurants and hotels, were created to better tell their story to current customers as well as connecting to vacationers spending time in the natural beauty of Wallowa County.
Born on the coast, the local color, character and rich history of Astoria infused this brand with both a modern and been-here-forever appeal. Logo design, package design, signage, video content— all come together to define a brand that can get along just as well with hearty, no-b.s. locals as it can with adventurous beer lovers roaming their local beer aisles.
Rockford Bike Shop was a fun rebrand identity project for a family-owned bike shop in Rockford, Michigan.
Rockford is blessed with its close proximity to bike paths and mountain bike trails, as well as gravel and road rides that take you deep into the beautiful rural countryside and back (almost car-free). As a result, it has a tight-knit cycling culture, and the owners of Rockford Bike Shop are at the heart of it.
Under previous ownership, it was a time for a rebrand and with overwhelming community support, and generous financial backers, the bike shop was rebranded under a new name, and new identity.
Vie 13 is a high-quality custom apparel company in the world of endurance sport; primarily, cycling, tri, and running. Based in Australia and the US, athletes ranging from professional racing teams to club enthusiasts come to Vie 13 for custom kit design.
As someone who has dedicated their life to cycling, teaming with Vie 13 has been a dream come true. I’ll be updating this space regularly, but here are a few samples work of done ranging from bike kits and skinsuits to tri and running singlets.
I’ve done a lot of logo design and brand identities for clients over the years. Here are some of what I’ve worked on:
WOMEN’S HEALTHCARE ASSOCIATES (WHA). WHA was in need of an entire brand refresh; new logo, and complete new brand guidelines. WHA is dedicated to providing healthcare to all women no matter what stage of life she's in. A woman receiving care from WHA will experience the most dedicated, human, and personal healthcare imaginable. Bringing that dedication and passion to life was our charge in creating their new identity. A mark, that successfully expressed WHA’s values and speaks to how they honor women. “Journey Well.”
GUNKSZILLA. To rock climbers, the Gunks refers to the cliffs of Shawangunk Ridge nestled in upstate New York. The cliffs are on a mixture of public and private lands located in the Mohonk Preserve. The Gunks are also home to some epic mountain and gravel bike riding with quite challenging elevation. Gunkszilla is a newly conceived mountain bike event, and it was fun to be able to design the logo.
BUOY BEER CO. The brewery’s goal was to be an anchor of its community; the beer needed a name “of” it, too. A simple name, easily visible, synonymous with the mighty Columbia River. And with that, “Buoy” was born, with an iconic identity to match.
FIRST INDEPENDENT BANK. Based in Vancouver, Washington. First Indy was a family-owned bank that served the southwest Washington area. When we first partnered, the first thing we did was created a new logo and tagline based on their mission to serve people who were serious about achieving financial goals. Whether someone was opening their first checking account, or in need of wealth management, First Independent was a partner in taking that next step.
CITY OF NEWPORT, OR. Newport is an authentic working-class seaport on the Oregon coast that also happens to be the Dungeness Crab capital of the world! The identity for Newport was developed, along with a family brand of identities for it’s four distinct districts. The imagery and detail came from a place that was natural and iconic to the area, and are used throughout all of the city’s branding as well as all of their wayfinding signage.
ZAALDERCROSS. Zaaldercross is an annual cyclocross event hosted by Team Rebound/Tireless Velo, a cyclocross team based out of the Vancouver, Washington area. Proceeds from this event are donated to P:ear, an organization that builds positive relationships with homeless and transitional youth through education, art and recreation to affirm personal worth and create more meaningful and healthier lives. T-shirts, cycling caps, and beer growlers are created and given away at the event.
HELL OF THE NORTH. The "Hell of the North" is the name for the most treacherous and demanding cobble sections in the northern part of one of cycling's most revered spring classics, the Paris Roubaix. And just north of Portland, in Camas, Washington is Tireless Velo’s cyclocross version of their own “Hell of the North”. Each spring, Tireless Velo racing team hosts a grueling and technically difficult mixed trail and gravel club event for their team members. T-shirts and pint glasses are created and given away to all the participants.
SEA SPECTACULAR. Oregon Coast Aquarium is host to the most natural entertainment on earth. Celebrating the various characters and creatures, we launched an outdoor, print, and transit brand campaign offering the thrill of seeing stuff you can't normally see, up close.
PART HISTORY. PART MYSTERY. Print, Outdoor, and Social Media were used to promote the "Secret of Shipwrecks" exhibit at the Oregon Coast Aquarium. New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal.
WELCOME TO THE WORLD OF PORTLAND. Planning a large-scale meeting requires coordinating a superhuman level of complex, technical detail: costs, logistics, schedules, facilities, transportation. Topping that, the destination itself needs to be lively. Attractive. A place convention attendees will enjoy once their work is over. Business-wise, conventions bring tremendous revenue to our city; in return, visitors here take plenty of goodness home.
CAMPAIGN STRATEGY: direct mail / trade show / digital & print
GOOD FOOD FOR ALL.
Generating national awareness and pull-through at retail called for hyper-targeted media across the top 9 U.S. markets for natural foods consumers. Moving into year 4 of the campaign, a combination of TV, online video and digital messages create a powerful demonstration of this beloved NW brand’s mission to deliver “Good food for all.”
MEDIA STRATEGY: cable television / online video / digital display and retargeting / print advertising
Introducing new products to sales teams, especially those servicing new categories (ie. health & wellness), means reaching retail distributors in new ways, too. Answer: Wow-worthy kits that marry product attributes with magnetic shopper appeal. From nutritional protein boosters, to Paleo baking flour, to European-style Muesli, the inside story of each product comes to life throughout each box—and every un-boxing.
How do you clearly differentiate your doctors’ intensive experience, The Oregon Clinic’s commitment to quality patient outcomes and reputation as a leader in the field of gatroenterology? Easy. You call’ em what they really are: rockstars!
TEACH ME HOW TO BRUSHY. The Oregon Dental Association had a simple PSA for kids: “ a healthy mouth leads to a healthy body.” Who they actually needed to see this message was a little more complicated: their main audience (parents and children). But also, legislative influencers in Salem. And even more broadly, larger state agencies like Oregon Health Authority and Healthy Kids. Our idea? A parody video called “Teach Me How to Brushy.” Inspired by, “Teach Me How to Dougie,” by Cali Swag District. We recruited local celebrities such as Trailblazer legends Bill Schonley and Jerome Kersey, and local schoolchildren at Ockley Green K-8 school. For the legislators in the audience, we invited Rep. Tina Kotek and Dr. Bruce Goldberg from the Oregon Health Authority to also “Do the Brushy.” “Brushy” not only blew past our goals, it was a PR and social media machine. In only one month, it skyrocketed ODA’s visibility. Media outlets from Gawker to Huffington Post to CNN, not to mention Good Morning America and dozens of local and national media outlets all ran the video on their sites and news broadcasts. We even saw celebrities such as Whoopi Goldberg tweet about the video.
Welcome to the Pain Train. At the intersection where ‘Sport’ meets ‘Crazy’, there is ‘You’. The human factor in those activities like cyclocross racing that mean frequent visits to the Pain Cave. Fueling that… joy… is where training and proper nutrition come in. And what better way to spread the gospel of whole grain goodness than on the backs (and arms and legs) of your most active supporters? Precisely the idea behind the national Train With Grain program.
This campaign turned on a historical nugget. Digging though the annals, we found that our forefathers started funding city parks before we were even a city. We simply called on today’s generation to do hold up their end of this amazing legacy, exceeding first year donations in 3 months.
