I’ve done a lot of logo design and brand identities for clients over the years. Here are some of what I’ve worked on:
WOMEN’S HEALTHCARE ASSOCIATES (WHA). WHA was in need of an entire brand refresh; new logo, and complete new brand guidelines. WHA is dedicated to providing healthcare to all women no matter what stage of life she's in. A woman receiving care from WHA will experience the most dedicated, human, and personal healthcare imaginable. Bringing that dedication and passion to life was our charge in creating their new identity. A mark, that successfully expressed WHA’s values and speaks to how they honor women. “Journey Well.”
GUNKSZILLA. To rock climbers, the Gunks refers to the cliffs of Shawangunk Ridge nestled in upstate New York. The cliffs are on a mixture of public and private lands located in the Mohonk Preserve. The Gunks are also home to some epic mountain and gravel bike riding with quite challenging elevation. Gunkszilla is a newly conceived mountain bike event, and it was fun to be able to design the logo.
BUOY BEER CO. The brewery’s goal was to be an anchor of its community; the beer needed a name “of” it, too. A simple name, easily visible, synonymous with the mighty Columbia River. And with that, “Buoy” was born, with an iconic identity to match.
FIRST INDEPENDENT BANK. Based in Vancouver, Washington. First Indy was a family-owned bank that served the southwest Washington area. When we first partnered, the first thing we did was created a new logo and tagline based on their mission to serve people who were serious about achieving financial goals. Whether someone was opening their first checking account, or in need of wealth management, First Independent was a partner in taking that next step.
CITY OF NEWPORT, OR. Newport is an authentic working-class seaport on the Oregon coast that also happens to be the Dungeness Crab capital of the world! The identity for Newport was developed, along with a family brand of identities for it’s four distinct districts. The imagery and detail came from a place that was natural and iconic to the area, and are used throughout all of the city’s branding as well as all of their wayfinding signage.
ZAALDERCROSS. Zaaldercross is an annual cyclocross event hosted by Team Rebound/Tireless Velo, a cyclocross team based out of the Vancouver, Washington area. Proceeds from this event are donated to P:ear, an organization that builds positive relationships with homeless and transitional youth through education, art and recreation to affirm personal worth and create more meaningful and healthier lives. T-shirts, cycling caps, and beer growlers are created and given away at the event.
HELL OF THE NORTH. The "Hell of the North" is the name for the most treacherous and demanding cobble sections in the northern part of one of cycling's most revered spring classics, the Paris Roubaix. And just north of Portland, in Camas, Washington is Tireless Velo’s cyclocross version of their own “Hell of the North”. Each spring, Tireless Velo racing team hosts a grueling and technically difficult mixed trail and gravel club event for their team members. T-shirts and pint glasses are created and given away to all the participants.