WELCOME TO THE WORLD OF PORTLAND. Planning a large-scale meeting requires coordinating a superhuman level of complex, technical detail: costs, logistics, schedules, facilities, transportation. Topping that, the destination itself needs to be lively. Attractive. A place convention attendees will enjoy once their work is over. Business-wise, conventions bring tremendous revenue to our city; in return, visitors here take plenty of goodness home.
CAMPAIGN STRATEGY: direct mail / trade show / digital & print